Finding the right method to interact with your consumers is a difficult, often dreary process, but text analytics – one of the fastest growing business intelligence methodologies out there today – takes the monotony out of it.

Say you own a small business. Times are good. Business is thriving. Your market share, while steady, is also showing a small increase per month. New people pop in all the time. They relate that their friends told them about a “great little place.”. Sound familiar?

Text analytics software, and related business intelligence systems, is a way to tap into that word-of-mouth market. Say, as a small business owner, you have a compelling product, and a way to advertise it on the Internet. You know the number of people clicking on your website, because they’re clearly showing up in your stats counters – but what about people who are looking for your business and cannot find it?

Statistics, data counters, Internet-savvy marketing – these are all familiar buzzwords, and you’ve probably been the subject of pitches and promotions offering you customers in droves. Text analytics is not concerned with doing any of that. Text analytics, and business intelligence methodologies in general, bring you data. Using this data, you decide which direction you want to take your enterprise in.

For instance, text analytics in particular is concerned with using computers to unlock the meaning of what people type into the Internet. You, as a human being, can talk to a person with much greater ease than you can to a computer

This is because a computer speaks a fundamentally different language. So text analytics software is predicated on the idea that, using the right methods, a computer can unlock the meaning of written sentences, scan them for meaning, and then flag them for your perusal.

Perhaps, as a small bookshop owner, you want to expand your business. What business intelligence can such methodologies give you? For starters, they can tell you what people are searching for online when they look for books. They can analyse your records, using text analytics software, and tell you what kinds of books people prefer, which genre you could focus on, which writer is becoming a hot commodity – even which shelf most of your readers go to.

Text analytics, and business intelligence, is a boon for small business owners.

Much of the Internet’s communication relies on social networking media, such as blogs, social network websites and tweets. Text analytics software analyses these reams of data, attaches values to sentences, determines sentiment, and then gives you the big picture.

When making decisions, it’s best to be in possession of all the facts. Otherwise, you may be wasting your efforts entirely.

That is what a text analytics software does for you – it gives you the facts you need. Far from removing you from control of your business, it adds control, because it gives you the power to read, quickly and without obfuscating data, what your customers want, and how they want it.

So what are you waiting for?
Article from articlesbase.com

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