SAS, Teradata Introduce “MagnaComm” from eBay

Published on August 15, 2012 in Computer Hardware, Technology


Data analyst fights business chaos using SAS to run analytical methods in-database, speed implementation

CARY, N.C. (August 15, 2012) – SAS, the leader in business analytics software and services, and Teradata, (NYSE: TDC), the data solutions leader focused on big data analytics and data warehousing, introduce the newest member of the partnership’s League of Analytic Heroes. John Scheibmeir, an analytic platforms architect with eBay Inc., the world’s leading ecommerce company, with a global portfolio of businesses that enables hundreds of millions of people to buy, sell and pay online, is one member of a growing community of data scientists and database specialists.

Dubbed “MagnaComm” by Dr. Insight, the leader of the illustrious League of Analytic Heroes, Scheibmeir supports his eBay colleagues who are constantly working to improve the customer user experience of the world’s largest online marketplace. The eBay data environment is a fast-growing multi-Petabyte universe of transaction, customer and Clickstream detail-level data, and processes information generated from millions of shoppers visiting the site every day.

Scheibmeir’s heroics include sifting through and analyzing enormous data volumes moving at high velocity and racing through the eBay universe at clickstream speed

Scheibmeir has evolved quickly to analytic hero status after joining eBay in 2009, when he was recruited to help launch eBay’s Teradata-based platform dubbed “Singularity,” and using SAS to run analytical methods in-database. He has helped scale the platform’s storage and processing capability, enabling eBay to increase the implementation speed of user experience improvements. From early in his career he knew he was destined to unlock great analytic capabilities.

“Going through school I thought I was going to be the next great web programmer,” said Scheibmeir. “My world was turned upside down when on my first day on the job I learned I would instead be doing something called ‘data warehousing’. I was caught off guard, but luck fell into my lap that day. I have since become very interested in data- oriented development, analysis, and technology. I was excited to help launch our Teradata-driven Singularity platform. Since then we have grown from 300TB to 36PB. It has been an incredible ride. I enjoy working with the technology, the people, and the opportunities.”

eBay processes more than 30 petabytes every day

Scheibmeir joins fellow SAS and Teradata analytic hero Rick Andrews, aka Illumino, who works in the Office of the Actuary for the Centers for Medicare and Medicaid Services (CMS). MagnaComm and Illumino form the core of Dr. Insight’s growing cadre of analytic super heroes.

Launched in March, the SAS and Teradata talent search for Analytic Heroes seeks best-of-the-best individuals, teams and companies

The League’s illustrious leader, Dr. Insight, continues to report on analytic exploits with blogs and other social media. Dr. Insight is also known as Bill Franks, Teradata Chief Analytics Officer and author of the new book Taming the Big Data Tidal Wave.

Michael Rappa, Founding Director of the Institute for Advanced Analytics, faculty member of the North Carolina State University computer science department and leader of the nation’s first Master of Science in Analytics program has characterized the Analytics Heroes program members as “the grandmasters of data science whose skill in the tools and methods of analytics set them apart from their peers.”

Analytic professionals and data scientists using SAS and Teradata can apply for super hero status on the Analytic Heroes website by quantitatively reporting efforts to advance real-world business objectives

Additional background:

  • Images:
  • Get Your Superhero On! (
  • What Are Analytic Superheroes? (YouTube)
  • SAS Analytic Advantage for Teradata
  • International Institute for Analytics

About Teradata

Teradata Corporation (NYSE: TDC) is the world’s leading analytic data solutions company focused on integrated data warehousing, big data analytics, and business applications. Teradata’s innovative products and services deliver data integration and business insight to empower organizations to achieve competitive advantage. Visit for details. Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright

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Source: Teradata

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