Rhapsody in Analytics: Leading Music Service Chooses Teradata and Aprimo for Customer Insight

Published on September 25, 2012 in Computer & Electronics, Computer Software, Technology


Data warehouse appliance, Aprimo Marketing Studio to support market growth

SEATTLE (September 25, 2012) –  Teradata (NYSE: TDC), the analytic data solutions company, announced today that Rhapsody International, America’s number-one premium subscription music service, has selected a Teradata Data Warehouse Appliance as their primary production Enterprise Data Warehouse (EDW).  Rhapsody uses the Teradata environment for many analytic purposes for their growing businesses, including support for their recent acquisition of Napster and their expanding European business.

Rhapsody is the largest premium subscription music service in the United States, with more than one million paying subscribers and more than 16 million tracks across nearly 600 genres.  The Rhapsody service is available on more than 70 consumer electronic devices, including all smartphone platforms; more than any service of its kind.  Rhapsody subscribers also enjoy original editorial content and more than 200 radio stations.

Specifically, Rhapsody uses the Teradata analytics environment for behavioral analytics that support the design and development of new customer offers as well as for rights holders’ payments.   

In addition, Rhapsody also uses Aprimo Relationship Manager (ARM) as a campaign management tool to upsell, retain and acquire new customers, and integrate with their own branded online application. ARM will also integrate with Rhapsody’s existing systems for email delivery. Rhapsody is excited about the new capabilities this technology will bring as they look to aggressively expand their subscriber base.

“We’re using Teradata and Aprimo solutions to deliver insight into our business as well as providing more relevant, personal and timely engagement campaigns,” said Brian Ringer, Chief Technology Officer for Rhapsody International. “Teradata helps us manage and optimize detailed customer level data — including content and application usage– in a holistic way, and gives us the ability to more effectively analyze and predict lifetime customer value through customer behavior and usage data.”

“The ARM solution acts as a campaign management tool to engage, and retain customers, and ensure they receive the most personalized music service possible,” Ringer said.

“Rhapsody has played an important role in defining streaming music services, and by bringing the power of Teradata’s database and Aprimo’s marketing solutions into the equation, they will be able to take customer engagement and experience to exciting new levels,” said Dave Grant, industry vice president, Teradata. “We are seeing a dramatic rise in the adoption of Teradata platforms and analytic solutions in the online space.”

Teradata Database 14, released in February, has over 80 new features and 60 new built-in analytic functions, providing customers with transformational database technology to enhance workload management, temporal data capability, security, and application portability. Teradata Columnar capability supports organizations grappling with massive volumes of data, growing user populations, and demands for better intelligence.

About Rhapsody

The Rhapsody® digital music service (www.rhapsody.com) gives subscribers unlimited on-demand access to more than 16 million songs, whether they’re listening on a PC, laptop, Internet connected home stereo or TV, MP3 player or mobile phone. Rhapsody allows subscribers to access their music through more touch-points than any other digital music service, including mobile phones from Verizon Wireless and MetroPCS, through Rhapsody applications on the Apple iPhone, iPod Touch and iPad, RIM BlackBerry, Windows Phone and Android mobile platforms as well as through devices from Vizio, SanDisk, HP, Sonos and Philips.  Rhapsody is headquartered in Seattle, with offices in Frankfurt, London, Luxemburg, New York and San Francisco. Rhapsody and the Rhapsody logo are trademarks or registered trademarks of Rhapsody International Inc.  Follow @Rhapsody on Twitter and keep up with the latest on the Rhapsody Facebook page.

About Aprimo

Aprimo is a leading provider of software and services that advance the productivity and performance of marketing organizations. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing, including over one third of Fortune 100 companies and nearly one quarter of Global 100 companies. Aprimo, a Teradata company, is headquartered in Indianapolis, Indiana, with offices worldwide. For more information, call 1.317.814.6465 or visit www.aprimo.com.

About Teradata

Teradata Corporation (NYSE: TDC) is the world’s leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata’s innovative products and services deliver data integration and business insight to empower organizations to make the best decisions possible for competitive advantage. Visit teradata.com for details.

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

Source: Teradata

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