Retailers Praising MicroStrategy’s New Business Intelligence Platform, 7i

Published on May 2, 2002 in Computer & Electronics, Computer Software, Internet, Technology


MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that the new version of its business intelligence platform, MicroStrategy 7i™, is winning praise from key retailers. MicroStrategy said MicroStrategy 7i is designed to help

McLEAN, Va. (May 02, 2002) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that the new version of its business intelligence platform, MicroStrategy 7i(TM), is winning praise from key retailers. MicroStrategy said MicroStrategy 7i is designed to help retailers drive efficiency across their enterprises and boost margins through improved inventory management, customer analysis and marketing campaigns.

“We are very impressed by MicroStrategy 7i’s new Web interface,” said Brian Smetana, Business Analyst at Ace Hardware. “The direction of the technology is in line with our business strategy, enabling us to deploy our business intelligence applications faster and more broadly across the enterprise.”

“Best Buy originally chose MicroStrategy as a reporting standard because of its robust enterprise-class infrastructure that allows us to run over 100,000 reports a morning,” said Randy Mattran, IS Leader of Business Intelligence for Best Buy Co., Inc. “We are excited about MicroStrategy 7i, because the dramatic interface and usability enhancements will increase acceptance by our business customers.”

MicroStrategy 7i’s Windows-like functionality over the Web, zero-footprint client and pure-HTML interfaces make it easy for retailers to deploy extranet applications, allowing partners, vendors and suppliers to contribute to an overall improvement in cost-effectiveness and efficiency.

“With the insight gained from customer and product data through MicroStrategy 7i, our retail customers can more effectively track inventory levels to ensure that the right products are available to their customers at the right time,” said Sanju Bansal, chief operating officer of MicroStrategy Incorporated. “The new platform will enable retailers to more easily gain visibility into operations and more accurately identify areas of potential profit or loss.”

In addition to traditional sales, merchandising and financial data, retail companies are pulling information from source systems containing detailed customer and supply chain data. MicroStrategy 7i allows retailers to analyze their entire business, from the point of sale to customers to the supply chain, from a single integrated environment.

“Retail organizations can benefit not only from the powerful analytical capabilities, but from MicroStrategy 7i’s improved ease of use and the ability to easily extend business intelligence applications to any store manager, analyst or supply chain vendor,” added Bansal.

MicroStrategy’s current retail customers include: Ace Hardware, Bed, Bath & Beyond Inc., Belk, Inc., Best Buy Co., Inc., Big Lots, Inc., Circuit City, The Container Store, Faith Shoes, Foot Locker, Inc., Hallmark Cards Inc., Raley’s Supermarkets & Drug Centers, Supervalu and WH Smith PLC.

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at

This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; the possibility that the conditions to the securities class action and shareholder derivative settlement agreements will not be satisfied; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy 7, MicroStrategy 7i are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Alka Nayyar
MicroStrategy Incorporated
(703) 847-4897

Source: MicroStrategy

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