Northeast Companies Selecting MicroStrategy Software

Published on August 28, 2002 in Computer & Electronics, Computer Software, Internet, Technology

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35 Sales in 2002’s First Half – Worth Over $5 Million

McLEAN, Va. (August 28, 2002) –

MicroStrategy® Incorporated (NASDAQ: MSTRD), a leading worldwide provider of business intelligence software, today announced that in the first half of 2002 it secured 35 new sales in the Northeast region with companies that will use its MicroStrategy Business Intelligence Platform(TM) to help “drive efficiency, productivity and customer relations.” These sales (in NY, NJ, PA, RI, CT and DE) were to both new and existing customers who collectively licensed and purchased more than $5 million in MicroStrategy software and services. These customers include such diverse companies as Bed, Bath & Beyond Inc., CVS, Esteé Lauder, Foot Locker, Inc., J.P. Morgan Chase, Keyspan Corporation, Liz Claiborne, Metropolitan Life, PPL Corporation, TeleSpectrum Worldwide Inc., The Penn Traffic Company and Waterford Wedgwood.

“With the MicroStrategy platform, KeySpan is able to ensure homeowners and businesses throughout New York have enough energy to heat their homes and offices and run their hot water heaters,” said Joan Hughes, section manager, IT sales, marketing and corporate data warehouse at KeySpan. “MicroStrategy provides the analytical capabilities and world-class system availability we need for our mission-critical business intelligence applications.” KeySpan Corporation (NYSE: KSE) is the largest distributor of natural gas in the Northeast, with 2.5 million gas customers and more than 12,000 employees. KeySpan is also the largest investor-owned electric generator in New York State and operates Long Island’s electric system serving 1.1 million customers.

“Our success in generating new business in the Northeast demonstrates the wide utility and broad capabilities of MicroStrategy’s business intelligence software,” said Sanju Bansal, MicroStrategy’s Vice Chairman and COO. “Our enterprise-class software offers companies the capability to make fuller use of their data, to gain vital new intelligence from it, and to make proactive decisions that can drive efficiency, productivity and customer relations.”

MicroStrategy’s Success with Top Companies Worldwide

According to the 2002 Fortune 500® listing of top domestic companies, MicroStrategy customers include four of the top five diversified financial companies, four of the top five commercial banks, and seven of the top ten pharmaceutical companies. In the Fortune 2002 Global 500 list, MicroStrategy boasts as customers eight of the top ten telecommunications companies and six of the top ten automotive companies. Additionally, in a report on the “Top 200 Global Retailers” by Deloitte Touche Tohmatsu and STORES Magazine, six of the top ten retail organizations listed are MicroStrategy customers.

About MicroStrategy Incorporated.

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user-friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,700 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTRD. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; the Company’s ability to effect the sale of non-core assets on reasonable terms; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7, MicroStrategy 7i are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com

Source: MicroStrategy

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