Nikon Optical Canada Inc. Zooms in on MicroStrategy Business Intelligence to Measure Sales Activity and Strengthen Customer Relationships

Published on February 13, 2002 in Computer & Electronics, Computer Software, Internet, Technology

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Company Cites Technical Superiority and Lower Total Cost of Ownership in Selecting MicroStrategy Over Business Objects

McLEAN, Va., (February 13, 2002) –

MicroStrategy┬« Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Nikon Optical Canada Inc. has selected the MicroStrategy Business Intelligence Platform(TM) to derive insight from its sales data warehouse. A wide range of employees – including senior management, marketing analysts and sales representatives – will use MicroStrategy’s Web-based analytical tools to track sales activity of optical lenses purchased by practitioners, distributors and optical laboratories across the Canadian territories.

Founded in 1989 in Montreal, Nikon Optical Canada Inc. manufactures some of the most technologically advanced eyeglass lenses and coatings in the market. After considering solutions from such other vendors as Business Objects, Nikon Optical Canada Inc. chose MicroStrategy, citing technical superiority, customer commitment and lowest total cost of ownership as the reasons for its selection. With MicroStrategy, sales representatives will be able to identify profitable customers for future up-sell opportunities, senior management will track margins and areas of profitability, and marketing analysts will more effectively execute marketing campaigns.

“We chose the MicroStrategy platform because its ability to provide Web-based reporting and scalability are superior to those of its competitors,” said Stephan Remillard, director of MIS at Nikon Optical Canada Inc. “MicroStrategy will give our employees clear snapshots of our product sales and customer buying habits. With this information, Nikon Optical Canada Inc. will better serve its customers and forge stronger customer relationships.”

About Nikon Optical Canada Inc.

Founded in 1989 in Montreal, Nikon Optical Canada Inc. is recognized in the industry for manufacturing premium eyeglass lenses and quality coatings. Its newest progressive lens is Nikon i, and its newest single vision lens is Nikon 5, which has the highest plastic index available on the market.

About MicroStrategy Incorporated

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user-friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine recently selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Built for the Internet: MicroStrategy 7 is the Scalable Business Intelligence Platform Built for the Internet(TM). Its pure-Web architecture provides Web reporting, security, performance and standards that are critical for Web deployment. Within intranets, MicroStrategy’s products provide employees with information to enable them to make better, more cost-effective business decisions. In extranets, enterprises can use MicroStrategy 7 to build stronger relationships by linking customers and suppliers via the Internet.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with approximately 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, Informatica and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward-looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the possibility that the conditions to the securities class action and shareholder derivative settlement agreements will not be satisfied; the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7 software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7, Scalable Business Intelligence Platform Built for the Internet are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Alka Nayyar
MicroStrategy Incorporated
(703) 847-4897
anayyar@microstrategy.com

Source: MicroStrategy

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