Top-Ranked in Advanced Analysis/Data Mining & CRM

McLean, Va., (January 07, 2002) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, has won two Reader’s Choice awards in the leading IT publication Intelligent Enterprise – winning for its software’s advanced analysis and mining capabilities and for customer relationship management (CRM) analysis. MicroStrategy won these awards in competition with its leading competitors – including Business Objects, Oracle, Cognos, Brio, Actuate and SAS Institute.

Through the voting process, Intelligent Enterprise subscribers–including C-level executives, top application development managers, data management and business intelligence decision makers–have determined which IT products best enable an “intelligent enterprise.” These are the products that help organizations deploy strategic applications that collect, analyze, and deliver business information wherever and whenever it’s needed to improve business performance and maximize customer relationships.

“These awards are further important validation of the exceptional features of our software,” said MicroStrategy’s Vice Chairman and COO Sanju Bansal. “We continue to receive awards and highly positive reviews for our business intelligence platform because its expansive capabilities allow businesses to expand their capability to become more efficient, productive and customer friendly.”

Bansal specifically explained that “we believe that MicroStrategy 7 provides the broadest and deepest set of analytical functions available in any business intelligence platform. MicroStrategy 7 is able to use the entire breadth and depth of enterprise data to uncover valuable relationships existing across different functional areas. This enables the business to answer analytical questions using one single platform.”

Addressing customer relationship management analysis, Bansal said that “MicroStrategy’s software has the power, scalability and sophistication to analyze terabytes of customer interaction data.” Through these capabilities, he added, “businesses can gain essential insight into customer behavior enabling them to reduce attrition of high-value customers, optimize customer profitability and identify cross-selling opportunities.”

An independent survey, the largest of its kind, has found that MicroStrategy’s bests its competitors — including Business Objects, Cognos, Brio, Oracle, Hyperion and Crystal Decisions/Seagate — in critical indicators of customer success. The OLAP Survey, by the market research firm Survey.com, found that MicroStrategy customers, in comparison with the customers of MicroStrategy’s competitors, purchase more licenses on average, are most likely to purchase additional licenses, are least likely to defect, are most likely to standardize with the technology, and are most likely to deploy via the Web and have large databases.

About MicroStrategy Incorporated

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user-friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine recently selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Built for the Internet: MicroStrategy 7 is the Scalable Business Intelligence Platform Built for the Internet(TM). Its pure-Web architecture provides Web reporting, security, performance and standards that are critical for Web deployment. Within intranets, MicroStrategy’s products provide employees with information to enable them to make better, more cost-effective business decisions. In extranets, enterprises can use MicroStrategy 7 to build stronger relationships by linking customers and suppliers via the Internet.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with approximately 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, Informatica and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward-looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the possibility that the conditions to the securities class action and shareholder derivative settlement agreements will not be satisfied; the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7 software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7, Scalable Business Intelligence Platform Built for the Internet, MicroStrategy Web are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com

Source: MicroStrategy