MicroStrategy Will Sponsor TV Program for Alzheimer’s Family Day Center

Published on March 12, 2002 in Computer & Electronics, Computer Software, Internet, Technology


“10 at 12” Show , Airing in May, Will Educate Viewers on Alzheimer’s Disease, Caregiving & Support Group Benefits

McLEAN, Va., (March 12, 2002) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, will sponsor an hour-long live TV program for the Alzheimer’s Family Day Center (AFDC), a not-for-profit organization located in Falls Church, Virginia. The program, Caregivers: The Second Patients of Alzheimer’s Disease, will air in May 2002 on Washington, DC-area cable-TV Channel 10, in honor of “Older Americans Month.” The “10 at 12” show will provide information on the benefits of attending support groups and will give homebound caregivers an opportunity to call in with questions about Alzheimer’s disease and caregiving issues.

“We’re very happy to support AFDC through this sponsorship,” said MicroStrategy’s Vice Chairman and COO Sanju Bansal. “While Alzheimer’s type illnesses devastate the individuals who are diagnosed, there are also major health implications for the families who provide 24-hour-a-day care for their loved ones. AFDC is doing great work to help both those diagnosed and their families deal with this illness.”

AFDC was established in 1984 to benefit people who were not being served by existing community resources, specifically people in the middle and late stages of dementia or those with behavior problems or incontinence.

“Over the years we have recognized that caregivers are often reluctant to seek help for themselves and yet the stress of 24-hour-a-day care often leaves them “sicker” than the person who has been diagnosed,” Dr. Lin Noyes, clinical director at AFDC said. “We are grateful to MicroStrategy for helping us reach homebound caregivers and give them the opportunity to learn strategies to stay healthier.”

To date, more than 900 families have been served in AFDC’s dementia-specific adult day care center, and thousands of others have participated in its support groups, training and health education. AFDC is the only day center in the DC area to provide services for people in the late stages of Alzheimer’s disease. “MicroStrategy’s philanthropy and commitment to AFDC is an excellent example of how corporations can enhance the quality of life for people in this community,” said Blair Blunda, RN, MA and executive director of AFDC. “They are to be commended for supporting families facing the challenges of Alzheimer’s disease.”

About MicroStrategy Incorporated

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user-friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine recently selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Built for the Internet: MicroStrategy 7 is the Scalable Business Intelligence Platform Built for the Internet(TM). Its pure-Web architecture provides Web reporting, security, performance and standards that are critical for Web deployment. Within intranets, MicroStrategy’s products provide employees with information to enable them to make better, more cost-effective business decisions. In extranets, enterprises can use MicroStrategy 7 to build stronger relationships by linking customers and suppliers via the Internet.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with approximately 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, Informatica and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

MicroStrategy, MicroStrategy 7, Scalable Business Intelligence Platform Built for the Internet are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Marc Brailov
MicroStrategy Incorporated
(703) 770-1670

Source: MicroStrategy

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