MicroStrategy Survey Finds Business Intelligence Software Having Significant Impact in Diverse Industries

Published on January 18, 2002 in Computer & Electronics, Computer Software, Internet, Technology

0

Helping Enhance Efficiency & Productivity

McLEAN, Va. (January 18, 2002) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today released customer survey results that indicate that its software technology is having a significantly positive impact on the operations of a broad spectrum of companies, including such industries as banking/finance, telecommunications, manufacturing, retail, technology and healthcare. The survey found that use of business intelligence software was helping both large and small businesses boost their efficiency and productivity.

To assess the impact of its business intelligence software, MicroStrategy conducted a survey of all its customers during October 2001. Customers were not pre-screened and the survey did not request names, titles or company names. The survey asked respondents to report on the company-wide impact of the software.

The brief survey asked customers whether the software had helped enhance the efficiency and productivity of their companies. A very high percentage responded in the affirmative. Most significantly, the survey found that the percentages of companies reporting efficiency and productivity improvements were highest, 91 percent and 89 percent, respectively, for those who had utilized the software for two years or longer.

Survey Results:

Out of 200 responses —

Q. Has our software had either some or a significant effect in enhancing your company’s efficiency?

A. 81 percent said yes. Only 8 percent said it had no impact (the rest said unsure)

Q. Has our software had either some or a significant effect in enhancing your company’s productivity?

A. 79 percent said yes. Only 9 percent said it had no impact (the rest said unsure)

Out of 110 respondents who have used our software for 2 years or more —

Q. Has our software had either some or a significant effect in enhancing your company’s efficiency?

A. 92 percent said yes. Only 3 percent said it had no impact (the rest said unsure)

Q. Has our software had either some or a significant effect in enhancing your company’s productivity?

A. 89 percent said yes. Only 5 percent said it had no impact (the rest said unsure)

“Given MicroStrategy’s solid technology and established customer base, we are not surprised by the results of this survey,” said Mike Schiff, Vice President of E-Business and Business Intelligence at Current Analysis. “This confirms the results we have seen in other surveys.”

MicroStrategy’s new survey results are incorporated into an upcoming business intelligence software “Vision Paper” that discusses the widening use and extensive capabilities of the technology and its growing importance as a “vanguard information technology” for businesses large and small. “This new survey corroborates, reinforces, what we’ve always believed — that business intelligence software is at the cutting-edge of information technology in the business place and through it, many businesses are finding the missing link for maximizing the potential of the Information Age,” said MicroStrategy’s Vice Chairman and COO Sanju Bansal.

MicroStrategy’s customers include nine of the top ten Fortune 500 telecommunications companies; 15 of the 24 Global 500 telecommunications companies; six of the top ten Fortune 500 retailers; seven of the top ten diversified Fortune 500 financial firms; six of the top ten Fortune 500 pharmaceutical companies; and three of the top Fortune 500 five insurers.

About MicroStrategy Incorporated

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user-friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine recently selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Built for the Internet: MicroStrategy 7 is the Scalable Business Intelligence Platform Built for the Internet(TM). Its pure-Web architecture provides Web reporting, security, performance and standards that are critical for Web deployment. Within intranets, MicroStrategy’s products provide employees with information to enable them to make better, more cost-effective business decisions. In extranets, enterprises can use MicroStrategy 7 to build stronger relationships by linking customers and suppliers via the Internet.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with approximately 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, Informatica and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the possibility that the conditions to the securities class action and shareholder derivative settlement agreements will not be satisfied; the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7 software on a timely basis; adverse reaction by the Company’s employees, investors, customers, vendors and lenders to the restatement of the Company’s financial results or its future prospects; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy 7, Scalable Business Intelligence Platform Built for the Internet are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com

Source: MicroStrategy

Leave a Reply