MicroStrategy Recognized in Consumer Goods Technology Readers’ Choice Survey

Published on February 26, 2008 in Computer & Electronics, Computer Software, Internet, Technology


Consumer Goods Companies Choose MicroStrategy for Enhanced Reporting and Analytics

McLean, Va., (February 26, 2008) –

MicroStrategy┬« Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced that it was recognized by Consumer Goods Technology in its eighth annual Readers’ Choice survey.

MicroStrategy was ranked No. 6 in the Business Intelligence category by Consumer Goods Technology readers. Survey results are derived from feedback from consumer goods business and IT executives. Consumer Goods Technology serves a targeted audience of over 25,000 senior-level business and technology executives in the various segments that comprise the consumer goods market, from traditional packaged goods firms to consumer electronic firms.

MicroStrategy’s business intelligence software is used by a wide variety of global consumer goods companies, including Chiquita Brands LLC, The Estee Lauder Companies, Inc., Giorgio Armani Corporation, Groupe Danone, Gucci, and Levi Strauss & Co. Consumer goods companies leverage MicroStrategy for a wide range of business intelligence applications, including marketing and sales analysis, inventory management, operational reporting, profit and loss tracking, performance scorecards, and supply chain management. With MicroStrategy’s business intelligence platform, consumer goods companies can analyze vast amounts of data to gain greater insight into their operations and make more strategic and proactive decisions.

“We are pleased that the readers of Consumer Goods Technology ranked MicroStrategy in their top 10 business intelligence providers,” said Sanju Bansal, MicroStrategy COO. “MicroStrategy’s platform delivers comprehensive reports and analyses that are critical tools for consumer goods companies committed to improving operational efficiencies and enhancing productivity.”

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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MicroStrategy, Incorporated

Source: MicroStrategy

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