MicroStrategy Enhances Rapid Deployment Capabilities with Portable Analytics for its Business Intelligence Platform

Published on February 25, 2002 in Computer & Electronics, Computer Software, Internet, Technology


Innovative Portable Analytics Eliminate Need to Customize Data Warehouse

McLEAN, Va., (February 25, 2002) –

MicroStrategy┬« Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced it has enhanced its MicroStrategy Business Intelligence Platform(TM) with the release of portable, analytic starter kits that expedite the application deployment process. These starter kits are building blocks for comprehensive customer analysis, sales analysis and Web traffic analysis applications. The starter kits, Customer Analytics(TM), Sales Analytics(TM) and Web Traffic Analytics(TM), are fully-developed reporting packages that can be easily integrated into a company’s existing data warehouse and facilitate the rapid deployment of enterprise-class analytic applications.

“We want to make it even easier for our customers and partners to deploy MicroStrategy-based applications,” said Tom Villani, vice president of product management at MicroStrategy Incorporated. “We recognize the need for customers to have flexibility and speed when setting up applications. Our new portable analytics will allow enterprises to deploy analytics applications in a matter of days.”

MicroStrategy is the only business intelligence platform vendor to offer portable analytics, which allow organizations to perform analyses on existing data and enable partners to easily integrate MicroStrategy analytics into their custom applications. MicroStrategy’s portable analytics help customers reduce the amount of time spent on deploying enterprise-wide analytic applications. Portability is critical for those organizations looking to deploy powerful analytics without having to customize their data warehouse infrastructure.

“Using MicroStrategy’s new portable analytics in conjunction with NetTracker┬« web analytics, companies can quickly and easily perform even the most advanced analysis of their web site traffic data, at a fraction of the cost of competitive solutions”, remarked Jim Rose, CEO of Sane Solutions, LLC, the maker of the NetTracker line of web analytics software. “For example, the portable starter kit for Web site traffic analysis applications can expedite organizations’ ability to optimize revenue from their online channel, as well as the effectiveness of this channel in customer relations.”

With MicroStrategy’s new portable analytics, organizations can deploy customized analytic applications that are independent of data schema and portable across multiple databases. The analytics include no hard-coded objects and can be mapped directly to most relational data sources. MicroStrategy also plans to provide customers and partners with the methodology and guidelines for developing and deploying analytic applications using the MicroStrategy application development framework.

Pricing and Availability

MicroStrategy’s portable analytics are generally available today as a business intelligence software development kit (BI SDK), which is priced at $7,995 per named user. The BI SDK includes MicroStrategy’s portable analytics and one named user for MicroStrategy Agent(TM) and MicroStrategy Architect(TM).

About MicroStrategy Incorporated

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user-friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine recently selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Built for the Internet: MicroStrategy 7 is the Scalable Business Intelligence Platform Built for the Internet(TM). Its pure-Web architecture provides Web reporting, security, performance and standards that are critical for Web deployment. Within intranets, MicroStrategy’s products provide employees with information to enable them to make better, more cost-effective business decisions. In extranets, enterprises can use MicroStrategy 7 to build stronger relationships by linking customers and suppliers via the Internet.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with approximately 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, Informatica and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the possibility that the conditions to the securities class action and shareholder derivative settlement agreements will not be satisfied; the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7 software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; the timely release of the MicroStrategy 7i platform; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7, MicroStrategy Agent, Customer Analytics, Web Traffic Analytics, Scalable Business Intelligence Platform Built for the Internet, Sales Analytics, MicroStrategy Architect are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Alka Nayyar
MicroStrategy Incorporated
(703) 847-4897

Source: MicroStrategy

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