MicroStrategy Brazil Recognizes Three Companies for Their Business Intelligence Achievements

Published on September 14, 2006 in Computer & Electronics, Computer Software, Internet, Technology

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Assai Atacadista, Banco Itaú Holding Financeira, and Serpro Honored at the MicroStrategy Symposium in São Paulo

McLean, Va., (September 14, 2006) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence (BI) software, today honored three companies for demonstrating best practices in their business intelligence deployments. The MicroStrategy Honors Award recognizes organizations for outstanding corporate performance improvements as a result of their MicroStrategy-based BI applications. The MicroStrategy Brazil Honors Award winners for 2006 are Assai Atacadista, Banco Itaú Holding Financeira, and Serpro. The awards were announced this week at the MicroStrategy Symposium in São Paulo, Brazil.

By deploying MicroStrategy business intelligence applications, these companies are sharing information across their enterprises to enhance corporate performance, improve efficiency and productivity, increase revenues, and strengthen customer relationships. “Our customers are taking advantage of the opportunities that business intelligence can deliver, and we are delighted to recognize these leading companies for their achievements,” said Sanju Bansal, MicroStrategy COO. “Each company has taken a unique approach to delivering business intelligence throughout their organization and has demonstrated best practices in business intelligence to significantly enhance corporate performance.”

Assai Atacadista: Assai Atacadista, a food distribution company for pizzerias, restaurants, and buffets, uses business intelligence to support its goal of providing customers with fair prices and quality products. The company’s BI applications deliver operational insights into areas, including financial analysis, logistics, restocking, and quality standards. Managers and administrators use the information to enhance the management and performance of 13 stores across the São Paulo region.

Banco Itaú: Banco Itaú Holding Financeira is one of Brazil’s largest private banks. The bank has increased its productivity by using MicroStrategy to extract strategic insight from its data warehousing environment. Banco Itaú analyzes customer retention and product evolution to improve its corporate marketing goals and activities. Banco Itaú Holding Financeira has 16 million customers and 4,558 units, such as branches, bank service points, ATMs and Taií companies and outlets.

Serpro: The Federal Data Processing Service (SERPRO – Serviço Federal de Processamento de Dados) is Brazil’s largest state-owned IT service provider. Serpro provides BI solutions to customers to assist them in tracking operations and supporting decision-making in multiple areas, including human resources, purchasing, national real estate assets, transportation, taxes, national active liabilities, ground infrastructure, and national accounts audit. Over 3,300 users perform analytic queries and run reports for a wide range of customers.

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy

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