Teradataâs Integrated Web Intelligence Incorporates MicroStrategyâs Dashboards to Provide Actionable Insights into Online and Offline Customer Data
McLean, VA., (October 19, 2009) –
MicroStrategy Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, and Teradata Corporation (NYSE: TDC), the world’s largest company solely focused on data warehousing and enterprise analytics, today announced that they are collaborating to provide companies with valuable insights into customer experience data.
Teradata Integrated Web Intelligence (IWI) enables companies to easily combine customer Web behavior data, including ad clicks, site visits, purchases, search, and response to e-mail campaigns into a Teradata solution and integrate it with customer data from other channels and sources across the enterprise, such as call centers, billing, and retail store fronts. MicroStrategy’s BI platform provides robust analysis and at-a-glance dashboards that enable companies to quickly view customer behavior trends and uncover actionable insights to help them better understand their customers.
Companies can use IWI data to improve the efficiency of their marketing investments, create multi-channel profiles of customers for more targeted communications and marketing campaigns, enhance the effectiveness of front-line employees with access to relevant customer information, and increase their return on investment through targeted sales, customer loyalty, and product engagement programs.
Teradata and MicroStrategy have collaborated on several IWI demonstrations, including Digital Advertising Analytics and Multi-channel Analytics, which will be featured at the Teradata PARTNERS User Group Conference & Expo, October 18-22, 2009 in Washington, DC.
“MicroStrategy’s ability to deliver self-service BI against Teradata enterprise data warehouses was a natural fit for this environment where data and user scalability and analytic performance are of paramount importance,” said David Grant, vice president of industry solutions, Teradata Corporation. “The growth of the Internet, mobile sales channels, and social networking makes recognizing customers across multiple touch points a challenge and by capturing this information and integrating it with existing customer profiles, the combined intelligence can be used in near-real time for relevant, timely customer communications.”
“MicroStrategy’s intuitive dashboards provide an excellent visualization and analysis tool for this exciting new IWI offering from Teradata,” said Sanju Bansal, COO of MicroStrategy. “Delivering enterprise scalability with high performance, MicroStrategy leverages the Teradata logical data model and data warehouse to enable companies to gain critical insights from large volumes of customer data to make more informed decisions on marketing programs and sales strategies.”
Teradata and MicroStrategy have a long-standing marketing and technology relationship, which includes MicroStrategy’s participation in Teradata’s beta program for more than 10 years. The two companies have over 200 joint customers spanning a wide range of industries, including retail, financial services, communications, manufacturing, transportation, and government.
For more information on Teradata IWI, visit http://www.teradata.com/t/products-and-services/integrated-web-intelligence/.
About Teradata
Teradata Corporation (NYSE: TDC) is the world’s largest company solely focused on raising intelligence through data warehousing, data warehouse appliances, consulting services and enterprise analytics. Teradata is in more than 60 countries and on the Web at www.teradata.com.
Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.
MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com
Source: MicroStrategy