MicroStrategy and FirstBI Sign OEM Deal with China’s Largest Independent Software Company UFsoft

Published on September 2, 2003 in Computer & Electronics, Computer Software, Internet, Technology

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Alliance Brings MicroStrategy Technology to Over 300,000 Customers

McLean, Va., (September 02, 2003) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software and its Master Distributor in Greater China, FirstBI (China) Limited have signed an OEM agreement with UFsoft Co. Ltd. (Shanghai Stock Exchange code: UFsoft – number code: 600588). As China’s largest independent software firm, UFsoft has been devoted to the development, marketing and servicing of enterprise software since 1990.

Under the terms of the agreement, UFsoft will add MicroStrategy’s technology and Data Analysis Module to UFsoft’s flagship Enterprise Resource Planning (ERP) package to provide Chinese companies with data analysis and reporting capabilities, helping them optimize business operations, enhance efficiencies and improve customer relations. Brett Ho, CEO of UFsoft Co. Ltd. commented, “This OEM agreement commences a new era in China’s software industry as business intelligence (BI), reporting, and advanced analytical needs become mainstream and are offered to a new broader segment of the market.” He continued, “We are pleased to be working with industry leaders MicroStrategy and FirstBI to significantly advance this industry.”

“Our technologies will create a compelling BI solution for small and mid-size Chinese enterprises,” notes Dr. Wentoh Liao, Chairman, FirstBI (China) Limited. “This well positions MicroStrategy for new opportunities and leadership in the Chinese market.”

“UFsoft, the largest vendor of management software and ERP solutions in China, is being widely used in government, manufacturing, retail and finance industries,” said MicroStrategy’s COO Sanju K. Bansal. “By leveraging UFsoft’s vast customer base, this agreement increases MicroStrategy’s reach throughout the Chinese market while helping small and mid-size enterprises to realize significant return-on-investment through increased operational efficiencies.”

About UFsoft Co. Ltd.

China’s Largest Independent Software Firm: UFsoft Co., Ltd. has been devoted to the development, marketing and servicing of enterprise software since 1990. Its market success allowed UFsoft to be stock listed in May of 2001 in the Shanghai Stock Exchange (codes: UFsoft / 600588) as the first firm in its category to do so. Its focus on branding and developing high-quality products and services earned the firm’s trademark “UF” in 2002 the “Famous Trademark” distinction in China.

According to the prestigious CCID market research institution, UFsoft gained in 2001and maintained in 2002 the largest market share in China for the categories of management software, financial software, and ERP. Today, the firm’s products have become the main application software propelling the formation of financial management in China. In 2001, UFsoft implemented a successful strategy of “upgrade completely, develop towards expansion,” and launched two new product lines — U8 and NC — which where very well received by the market.

The company now has 27 subsidiaries, 2 being overseas, 9 holding subsidiary companies, and 3 share subsidiary companies. At the same time, it possesses 15 offices across China with more than 3,000 employees of which more than 600 persons are in software development. UFsoft has 300,000 clients.

About FirstBI (China) Limited

The first Business Intelligence team in Greater China: Founded after a merger with Lan Feng Technologies, and chaired by Dr. Wentoh Liao, FirstBI Limited has now four offices and close to 40 fully dedicated MicroStrategy experts in Greater China in what the firm describes as “the strongest human BI support infrastructure in Greater China.” The Beijing, Taipei, Guanzhou and Shanghai offices are complemented by a network of affiliates that have signed deals with top Chinese corporations such as China Telecom, China Construction Bank, China Netcom, Netease or Bao Steel. As the Master Distributor in China, the company’s single focus is to provide localized MicroStrategy products and solutions to end users and partners.

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Leading Fortune 2000 companies are integrating MicroStrategy’s industrial-strength software into virtually all facets of their businesses. The MicroStrategy Business Intelligence Platform(TM) distills vast amounts of data into vital, probing insight to help drive cost-efficiency, productivity, customer relations and revenue-generation. MicroStrategy offers exceptional capabilities — excellent scalability, powerful analytics, user-friendly query and reporting features and an outstanding, easy-to-use Web interface. Top companies are using MicroStrategy to cost-effectively harness large, multi-terabyte databases; empower thousands of employees at all operational levels; and extend the benefits of business intelligence enterprise-wide and beyond to customers, partners and suppliers.

MicroStrategy has over 2,200 enterprise-class customers, including General Motors, Best Buy, Lowe’s Home Improvement Warehouse, Yahoo!, Visa International, Wells Fargo, Telecom Italia, AT&T Wireless Group and Aventis. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Sun, and JD Edwards. MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information or to purchase or demo MicroStrategy’s software, visit MicroStrategy’s Web site at www.microstrategy.com.

This press release may include statements that may constitute “forward-looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy is a registered trademark of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Liz Kelley Smeds
MicroStrategy
703-714-1066
lsmeds@microstrategy.com

Source: MicroStrategy

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