To Analyze Ticket Sales Data
McLean, Va., (December 29, 2002) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Trenitalia, a subgroup of the Gruppo Ferrovie dello Stato (Italian State Railroads), has deployed the MicroStrategy Business Intelligence Platform(TM) to analyze railroad ticket sales data.
Trenitalia employees are using the MicroStrategy platform to compare sales information against a variety of indices, such as kilometers travelled, routes, client categories, transportation categories, marketing campaigns, payment methods and times of purchase. They access secure, highly detailed and personalized reports to gain a deeper understanding of Trenitalia’s customer base and to monitor loyalty through the types of purchases made.
Trenitalia, with approximately 58,000 employees and more than a million passengers a day, is one of the largest railroad firms in Europe.
More than 8,000 trains are in daily circulation, with over 64,000 convoys and approximately 83 millions tons of freight every year.
“With our MicroStrategy-based system, we have an indispensable corporate dashboard to monitor and improve our sales performance,” said Claudio Zito, Manager of Systems and Technology for the Passenger Department at Trenitalia. “MicroStrategy enables our marketing department to monitor and analyze an enormous amount of data collected by ticket sales. We’re able to access user-friendly reports previously unavailable, which are easily viewed on the Web. The ability to modify search keys and to insert new sources of data enables our employees to perform sales reporting at the desired level of detail and across different dimensions of geography and time. Key employees are thus able to make critical decisions on improving passenger services and increasing profitability.”
“MicroStrategy allows organizations like Trenitalia to gain a deeper understanding of its customer base, leveraging insight from its data to seek to gain a competitive advantage,” said MicroStrategy’s COO Sanju K. Bansal. “The Trenitalia project makes us particularly proud because Trenitalia had tested different technologies to analyze data and chose MicroStrategy because they deemed it the best business intelligence solution on the market.”
About Trenitalia
Trenitalia, with approximately 58,000 employees and more than a million passengers a day, is one of the largest railroad’s firm in Europe.
More than 8,000 trains are in daily circulation, transporting more than a million passengers and approximately 250,000 tons of freight each day.
About MicroStrategy Incorporated
Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Leading Fortune 2000 companies are integrating MicroStrategy’s industrial-strength software into virtually all facets of their businesses. The MicroStrategy Business Intelligence Platform(TM) distills vast amounts of data into vital, probing insight to help drive cost-efficiency, productivity, customer relations and revenue-generation. MicroStrategy offers exceptional capabilities — excellent scalability, powerful analytics, user-friendly query and reporting features and an outstanding, easy-to-use Web interface. Top companies are using MicroStrategy to cost-effectively harness large, multi-terabyte databases; empower thousands of employees at all operational levels; and extend the benefits of business intelligence enterprise-wide and beyond to customers, partners and suppliers.
MicroStrategy has over 2,300 enterprise-class customers, including General Motors, Best Buy, Lowe’s Home Improvement Warehouse, Yahoo!, Visa International, Wells Fargo, Telecom Italia, AT&T Wireless Group and Aventis. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Sun and Hewlett-Packard. MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information or to purchase or demo MicroStrategy’s software, visit MicroStrategy’s Web site at www.microstrategy.com.
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Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com
Source: MicroStrategy