MicroStrategy Achieves Middle Market Coverage in North America

Published on February 11, 2002 in Computer & Electronics, Computer Software, Internet, Technology


New Preferred Reseller Program Caters to Mid-Market Customers and Industry-Specific Business Intelligence Needs

McLEAN, Va., (February 11, 2002) –

MicroStrategy┬« Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, announced today that in the fourth quarter of 2001 fourteen leading North American systems integrators signed agreements to resell MicroStrategy’s business intelligence software. Through MicroStrategy’s new preferred reseller program, sytems integrators and resellers can leverage the MicroStrategy Business Intelligence Platform(TM) to develop analytical applications for specific industries and can help mid-market customers enhance productivity, efficiency and customer relations.

The new preferred reseller program was designed specifically with mid-market customers and systems integrators (SIs) in mind and includes several improvements over previous programs. The new program extends MicroStrategy’s sales and services organization through preferred resellers to mid-market customers, making it easier for these customers to enjoy the benefits of using MicroStrategy software. Preferred resellers offer MicroStrategy-based solutions that are tailored for mid-market needs, ensuring that customers receive the required support and services to build successful applications.

“Resellers play a critical role in our growth and success as a company,” said Brian Reitenauer, vice president for strategic alliances at MicroStrategy Incorporated. “We created this program by listening to what SIs want in a software vendor and what they are not getting from their current partners. MicroStrategy’s preferred resellers are leaders in their geography and have years of experience in deploying business intelligence solutions for their customers. Middle market customers face unique business challenges that our preferred resellers are well-equipped to address with the reporting, analysis and information delivery capabilities in the MicroStrategy Business Intelligence Platform.”

The preferred resellers MicroStrategy has signed span all the major markets in North America, including: Anexinet, Annams, Conchango, Covansys, Infowise, IOLAP, Logan Britton, Nexgenix, Relational Solutions, Systech, Trinus, Webb Information Systems, Vivare, Inc. and Wizard Business Systems. MicroStrategy is providing sales training and support for these resellers.

About MicroStrategy Incorporated

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user-friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine recently selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Built for the Internet: MicroStrategy 7 is the Scalable Business Intelligence Platform Built for the Internet(TM). Its pure-Web architecture provides Web reporting, security, performance and standards that are critical for Web deployment. Within intranets, MicroStrategy’s products provide employees with information to enable them to make better, more cost-effective business decisions. In extranets, enterprises can use MicroStrategy 7 to build stronger relationships by linking customers and suppliers via the Internet.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with approximately 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, Informatica and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the possibility that the conditions to the securities class action and shareholder derivative settlement agreements will not be satisfied; the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7 software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; the timely release of the MicroStrategy 7i platform; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7, Scalable Business Intelligence Platform Built for the Internet are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Alka Nayyar
MicroStrategy Incorporated
(703) 847-4897

Source: MicroStrategy

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