Strengthening Guest Relationships at Baymont Inns & Suites and Marcus Theaters Across U.S.
McLean, Va., (September 04, 2002) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that The Marcus Corporation (NYSE: MCS), a leader in the lodging and entertainment industries, is using MicroStrategy software to anchor several business intelligence applications. Headquartered in Milwaukee, Wis., The Marcus Corporation’s limited service lodging division operates or franchises 186 Baymont Inns & Suites in 31 states and seven Woodfield Suites in Illinois, Wisconsin, Colorado, Ohio and Texas.
“We chose MicroStrategy over Cognos and Business Objects because of the platform’s built-in security, Web-based architecture, and ease-of-use,” said Kim Lueck, Director of Technology at Marcus Corporation. Knox Huff, Director of Revenue Management for Marcus Corporation’s Baymont Inns & Suites Division said, “MicroStrategy lets our managers access their hotel or guest data in minutes. We can make comparisons against data five years back or 90 days forward, and we are receiving excellent customer relations management information.”
“How much value can you place on tracking your frequent stay guests?” added Lueck. “Our MicroStrategy-based system has simplified the process of identifying our corporate accounts, groups, and our business and leisure guests. We are now well-positioned to make decisions that strengthen our guest relationships and our business performance.”
End users of the MicroStrategy-based reporting application are able to view flash reports on critical data – such as occupancies, average rates, revenue per available room and future booking information – on a property basis or by selected groups of properties.
Baymont’s Guest Ovations Program application lets end users know the travel patterns and preferences of their most loyal guests. With this insight, Baymont is able to communicate with them to make attractive offers and to obtain valuable customer feedback on products, amenities and services.
In addition, hotel management can track room sales volume from major accounts with the National Accounts and Corporate Tracking application. The MicroStrategy platform also anchors a business intelligence application that tracks ticket sales by theatre, film or ticket type, for all of Marcus’ theatre properties.
About Marcus Corporation
Headquartered in Milwaukee, Wis., The Marcus Corporation is a leader in the lodging and entertainment industries. The company’s limited service lodging division operates or franchises 186 Baymont Inns & Suites in 31 states and seven Woodfield Suites in Illinois, Wisconsin, Colorado, Ohio and Texas. Marcus Theatres owns or manages 490 screens at 47 locations in Wisconsin, Ohio, Illinois and Minnesota, and one family entertainment center in Wisconsin. Marcus Hotels and Resorts owns or manages 11 hotels and resorts in Wisconsin, California, Minnesota, Missouri and Texas, and one vacation club in Wisconsin. For more information, visit the company’s Web site at http://www.marcuscorp.com.
About MicroStrategy Incorporated.
Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user-friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.
Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.
Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,700 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Hewlett-Packard, and JD Edwards.
MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.
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Alka Nayyar
MicroStrategy Incorporated
(703) 847-4897
anayyar@microstrategy.com
Source: MicroStrategy