Malaysia-based Bank Rakyat Employs MicroStrategy’s Business Intelligence Platform

Published on February 4, 2002 in Computer & Electronics, Computer Software, Internet, Technology

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Bank Rakyat Will Use MicroStrategy Software to Improve Product Performance and Strengthen Customer Relationships

McLEAN, Va., (February 04, 2002) –

MicroStrategy┬« Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Bank Rakyat has selected MicroStrategy and Quad Consulting to implement MicroStrategy’s Business Intelligence Platform(TM). Approximately 300 employees located in the bank’s headquarters, regional offices and branch locations will use MicroStrategy Web(TM) to perform product revenue and customer profitability analyses.

Quad Consulting, with proven expertise in implementing MicroStrategy software and services in Malaysian businesses, will leverage MicroStrategy Web(TM) as an important component for Bank Rakyat’s Web-based analytical reporting solution. Using MicroStrategy technology, Quad Consulting will help Bank Rakyat quickly and easily provide its employees with strategic information to aid in decision-making and planning, with the end goal of improving product performance and strengthening customer relationships.

“We chose MicroStrategy technology because of its superior offering in the business intelligence industry and Quad Consulting for its expertise in developing and implementing the MicroStrategy platform,” said Mohamed Salim Mohd Kassim, Head, Information & Communication Technology Sector at Bank Rakyat. “Our bank managers will have the technology at their fingertips to track product performance and customer profitability. Once implemented, we expect the MicroStrategy platform will help us to make critical business decisions that increase revenue.”

About Bank Rakyat

Bank Kerjasama Rakyat Malaysia Berhad (Bank Rakyat) was incorporated on 28 September 1954. As the largest co-operative bank in Malaysia, Bank Rakyat provides complete Islamic Banking facilities for the co-operative movement besides being a stable financial institution capable of providing a full range of banking and financial services not only to its co-operative members but also for the general public. As a financial institution, its main aim is to improve the economic status of its co-operative members while the objective of Bank Rakyat is to make profit and expand further. As to date, there are 95 branches throughout the country. For more information, please visit Bank Rakyat at their website: www.bankrakyat.com.my.

About MicroStrategy Incorporated

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user-friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine recently selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Built for the Internet: MicroStrategy 7 is the Scalable Business Intelligence Platform Built for the Internet(TM). Its pure-Web architecture provides Web reporting, security, performance and standards that are critical for Web deployment. Within intranets, MicroStrategy’s products provide employees with information to enable them to make better, more cost-effective business decisions. In extranets, enterprises can use MicroStrategy 7 to build stronger relationships by linking customers and suppliers via the Internet.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with approximately 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, Informatica and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward-looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the possibility that the conditions to the securities class action and shareholder derivative settlement agreements will not be satisfied; the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7 software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7, Scalable Business Intelligence Platform Built for the Internet, MicroStrategy Web are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Alka Nayyar
MicroStrategy Incorporated
(703) 847-4897
anayyar@microstrategy.com

Source: MicroStrategy

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