Leading Northeast Companies Harnessing MicroStrategy’s Business Intelligence Software

Published on March 28, 2002 in Computer & Electronics, Computer Software, Internet, Technology

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32 Sales in 2001’s Last Two Quarters — Worth Over $8.4 Million

MCLEAN, Va., (March 28, 2002) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that in the last half of 2001 it secured 32 new sales with Northeast companies who will utilize the MicroStrategy 7(TM) Business Intelligence Platform(TM) to help “drive efficiency, productivity and customer relations.” These sales were in New York, Pennsylvania, New Jersey, Connecticut and Delaware to both new and existing customers, who purchased over $8.4 million in MicroStrategy software and services. The sales roster included AT&T, Chase Manhattan Bank, Estee Lauder, KeySpan, GlaxoSmithKline, Unilever Cosmetics, Quintiles, TVG and Fair, Isaac & Co.

“KeySpan depends on the intelligent alerting capabilities of the MicroStrategy Business Intelligence Platform to ensure homeowners and businesses throughout New York have enough energy to heat their homes and offices and run their hot water heaters,” said Joan Hughes, section manager, IT sales, marketing and corporate data warehouse at KeySpan. “MicroStrategy software monitors the energy usage patterns of all of our customers and sends intelligent alerts if there is a disparity. The MicroStrategy Business Intelligence Platform provides the scalability and world-class system availability we need to support our most mission-critical business intelligence applications.”

Business Intelligence Software – “Increasingly Critical” Technology with “Wide Utility”

“Our success in securing more sales in the Northeast area is testament to the increasingly critical role and wide utility of business intelligence software and to the sophisticated capabilities of MicroStrategy’s software,” said MicroStrategy’s Vice Chairman and COO Sanju Bansal.

“Too many companies have become data-volume-rich but data-insight-poor,” Bansal continued. “Our enterprise-class software offers companies the capabilities to make much fuller use of their data, to gain vital new intelligence from it, and to make proactive decisions that can drive efficiency, productivity and customers relations. We’re expanding access to high-end business intelligence by taking data that was once the province of a few IT specialists and turning it into valuable, actionable insight that can benefit an entire company.”

Bansal added: “Later this spring, we expect to solidify our leadership position with the release of the first truly integrated, enterprise-class business intelligence software platform (7i) – offering one-stop shopping for business intelligence that’s easier to deploy, easier to access, easier to use.”

An independent survey by Survey.com last August found that MicroStrategy’s customers purchase more software licenses on average than the customers of its competitors; are most likely to purchase additional licenses; are least likely to defect to competitors; and are most likely to standardize with the technology deploy via the Web, and have large databases.

Also last August, PC Magazine, a Ziff Davis Media publication, selected MicroStrategy 7 as its “Editors’ Choice” for business intelligence software in a review of business intelligence software. MicroStrategy 7, the Scalable Business Intelligence Platform Built for the Internet(TM), outperformed its competition and was given the highest rating of four stars in this report, which included Cognos® Business Intelligence Platform, Brio® Enterprise 6.2.2, and Crystal® Enterprise 8.0, each of which received a 3-star rating.

MicroStrategy’s customers now include nine of the top ten Fortune 500 communications companies; 15 of the top 24 Global 500 communications companies; six of the top ten Fortune 500 retailers; seven of the top ten diversified Fortune 500 financial firms; six of the top ten Fortune 500 pharmaceutical companies; and three of the top five Fortune 500 insurers.

About MicroStrategy Incorporated

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user-friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine recently selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Built for the Internet: MicroStrategy 7 is the Scalable Business Intelligence Platform Built for the Internet(TM). Its pure-Web architecture provides Web reporting, security, performance and standards that are critical for Web deployment. Within intranets, MicroStrategy’s products provide employees with information to enable them to make better, more cost-effective business decisions. In extranets, enterprises can use MicroStrategy 7 to build stronger relationships by linking customers and suppliers via the Internet.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with approximately 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, Informatica and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the possibility that the conditions to the securities class action and shareholder derivative settlement agreements will not be satisfied; the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7 software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; the timely release of the MicroStrategy 7i platform; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7, Scalable Business Intelligence Platform Built for the Internet are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com

Source: MicroStrategy

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