Leading Marketing Vendor Selects MicroStrategy Business Intelligence Platform

Published on May 28, 2002 in Computer & Electronics, Computer Software, Internet, Technology


Harmonic Communications to Provide Marketing Optimization Services to World’s Largest Independent Ad Agency with MicroStrategy Software

McLean, Va., (May 28, 2002) –

MicroStrategy┬« Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Harmonic Communications, a global provider of marketing and media optimization software and services, has selected the MicroStrategy Business Intelligence Platform(TM) to anchor Harmonic’s proprietary software Engine For Marketing(TM). Harmonic offers managed marketing and media optimization software and services to enable Fortune 1000 companies to test cross-media optimization before making large investments in infrastructure and wasted media buys.

“Harmonic’s core analytic capabilities rely on being able to extract insight from large amounts of disparate data in the underlying data warehouse, and to create both standard and custom reports quickly according to client needs,” said Dave Green, Harmonic’s Senior Vice President of Engineering. “We selected MicroStrategy for its leadership in the business intelligence marketplace, as well as the intuitive reporting, analysis and information delivery capabilities of its platform offering.”

Harmonic also chose the MicroStrategy platform for its comprehensive Unicode support, which enables international reports to run against one set of common data and metadata, and eliminates the need to recode all reports or recreate database structures to account for different encoding issues. Harmonic’s next release, available this summer, will be a localized Japanese version of the Engine For Marketing to be deployed in Japan for Harmonic’s partner Dentsu, the world’s largest independent advertising agency.

About Harmonic Communications

Harmonic offers Fortune 1000 companies managed marketing and media optimization software and services without the major expense and long implementation cycle of traditional enterprise marketing software solutions. Harmonic enables corporations to identify their highest-value customers and the optimal communication channels to reach them. Leveraging its Engine for Marketing(TM) technology, Harmonic’s marketing professionals analyze the combination of customer target, content, and media selection associated with every campaign – continuously testing, adapting, and improving communications over time. As a result, Harmonic’s clients are able to make their marketing investments dramatically more effective and targeted across both traditional and digital media channels. Harmonic offers Marketing Analytics & Strategy, Marketing Data Management, and Campaign Execution & Reporting. The company received funding from Sequoia Capital and Dentsu and has offices in San Francisco, New York, and Tokyo, Japan. More information can be found at http://www.harmonic.net.

About MicroStrategy

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward-looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; the possibility that the conditions to the securities class action and shareholder derivative settlement agreements will not be satisfied; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy 7, MicroStrategy 7i, Scalable Business Intelligence Platform Built for the Internet, MicroStrategy Web are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Alka Nayyar
MicroStrategy Incorporated
(703) 847-4897

Source: MicroStrategy

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