MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that international leisure giant Thomas Cook AG has expanded its deployment of the MicroStrategy platform enterprise-wide.
McLean, VA. (March 08, 2005) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that international leisure giant Thomas Cook AG has expanded its deployment of the MicroStrategy platform enterprise-wide. Thomas Cook’s new deal with MicroStrategy represents an important strategic investment in MicroStrategy technology that will help drive critical aspects of Thomas Cook’s operations. Thomas Cook has been a MicroStrategy customer since 2000.
Thomas Cook is present in all parts of the leisure industry’s value chain – airlines, hotels, tour operators, travel and incoming agencies – and provides its customers with products in all market segments across the globe. Thomas Cook encompasses 33 tour operators, 3,600 travel agencies, a portfolio of 76,000 controlled hotel beds, a fleet of 77 aircraft and a workforce numbering some 24,600.
With MicroStrategy technology, hundreds of Thomas Cook employees are able to better understand hotel capacities and contractual terms, optimize travel routes and track the types of hotel rooms that are booked. The MicroStrategy platform anchors a number of Thomas Cook’s business intelligence applications, including the management information reporting system, revenue management analysis, sales analysis, and customer call center applications. Approximately 400 Thomas Cook employees are able to monitor and assess highly comprehensive reports that analyze nearly 1 terabyte of sales information contained in an IBM DB2 data warehouse.
“We’re significantly expanding MicroStrategy because of its ability to produce transaction-level, user-friendly reports analyzing the substantial amounts of critical sales and revenue information that we must generate,” said Nikolaus Kirner, Vice President Corporate Procurement, Thomas Cook. “MicroStrategy is playing an integral role in our business.”
“Thomas Cook’s growing relationship with MicroStrategy is another important validation of our Company’s worldwide leadership in providing enterprise-wide business intelligence solutions,” said MicroStrategy COO, Sanju Bansal. “Leading companies like Thomas Cook, across a wide array of industries, are turning to MicroStrategy for high-value business intelligence monitoring, reporting and analysis.”
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps the world’s leading organizations make better business decisions every day. Companies use MicroStrategy to transform vast amounts of data into actionable information that enhances their performance, productivity and competitive edge. MicroStrategy’s customers include the top twelve FORTUNE 500 global telecommunications companies, the top eight global pharmaceutical companies, and nearly two-thirds of the top 50 global retailers. MicroStrategy has relationships with systems integrators and technology partners, including IBM, HP, PeopleSoft, Sun, and Teradata. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.
MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com
Source: MicroStrategy