Korea’s Leading Credit Financial Services Company Chooses MicroStrategy 7 for its Superior Performance, Ease of Use and Pure Web Design

Seoul, Korea (April 08, 2002) –

MicroStrategy® Incorporated (NASDAQ: MSTR) today announced that Hyundai Capital Services (www.capitalo.co.kr), one of Korea’s leading credit financial services firms, has selected the MicroStrategy Business Intelligence Platform(TM) to improve operations and increase profitability. Approximately 80 percent of Hyundai Capital Services’ total sales revenue currently comes from installment financing for automobiles. After deploying MicroStrategy, Hyundai Capital Services plans to expand its operations by introducing competitive products to the marketplace.

“Hyundai Capital Services expects to increase profitability and improve business operations with MicroStrategy business intelligence,” said Jang-Weon Kim, Data Warehouse Construction Team Manager at Hyundai Capital Services. “MicroStrategy’s platform offers the performance and Web-based functionality that no other business intelligence vendor can. The improved features in MicroStrategy 7(TM) will make it easier for a wide range of employees across branch locations and in our marketing function to run reports rapidly and perform ad-hoc analyses with ease.”

With MicroStrategy, Hyundai Capital Services’ employees across the enterprise will have the ability to monitor profitability and pricing by channel and program. Such analyses will reveal performance levels per salesperson, car brand and branch. End users can also use the MicroStrategy business intelligence applications to analyze customer activity, attract new customers and upsell to existing customers. This insight can be used to guide the company in releasing new products that have longer lifecycles. Hyundai Capital Services also intends to develop a better credit scoring model to evaluate the creditworthiness of new and existing customers.

About Hyundai Capital Services

Hyundai Capital Services, established in 1993, is one of Korea’s leading credit financial service companies. Hyundai Capital Services offers a wide range of products such as installment financing for automobile, mortgage, durables and personal loan, new business financing and so on. Hyundai Capital Services recently moved into the credit card business with its acqusition of Diners Card Korea to obtain greater dominance of the market and provide better service to customers. Hyundai Capital’s Dream Loan Pass, its newly launched loan card product, attracted over one million members in the first eight months and was selected ‘hit product of this year’ by Kyung Hyang Newspaper. Hyundai Capital also ranked first in Customer Satisfiaction, Employee Satisfaction, Operating Net Profit.

About MicroStrategy Incorporated

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user-friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine recently selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Built for the Internet: MicroStrategy 7 is the Scalable Business Intelligence Platform Built for the Internet(TM). Its pure-Web architecture provides Web reporting, security, performance and standards that are critical for Web deployment. Within intranets, MicroStrategy’s products provide employees with information to enable them to make better, more cost-effective business decisions. In extranets, enterprises can use MicroStrategy 7 to build stronger relationships by linking customers and suppliers via the Internet.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with approximately 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, Informatica and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the possibility that the conditions to the securities class action and shareholder derivative settlement agreements will not be satisfied; the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7 software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; the timely release of the MicroStrategy 7i platform; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7, Scalable Business Intelligence Platform Built for the Internet, MicroStrategy Web are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Alka Nayyar
MicroStrategy Incorporated
(703) 847-4897
anayyar@microstrategy.com

Source: MicroStrategy