Fruit of the Loom Quenched Its Thirst for Data Analytics with Teradata Analytics Platform and Claraview Professional Services

Published on July 16, 2013 in Computer & Electronics, Computer Software, Networks, Technology


Business transformation includes instituting analytic data platform and business intelligence for competitive advantage

BOWLING GREEN, Ky. (July 16, 2013) –  In order to satisfy its growing need for data to measure and monitor business operations, Fruit of the Loom is implementing a Teradata Data Warehouse from Teradata (NYSE: TDC), the leading analytic data solutions company. The new analytics platform is fundamental to the company’s analytics strategy.

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Claraview, Teradata’s business intelligence and analytics division, is playing a vital role in migrating data to the Teradata Data Warehouse Appliance, laying the foundation for an integrated data warehouse.

“We wanted to work with the best and Teradata has exceeded our expectations,” said Chris Krebs, senior vice president and chief information officer, Fruit of the Loom. “We have a lot more to do and we’re excited to continue moving forward with our plans.”

By using the Teradata analytic platform to obtain insight into company operations across all brands and divisions, the company will be in a strong position to reduce operational costs and better serve customer needs.

“The Teradata manufacturing LDM, data integration roadmap and operational mentoring we are providing will be instrumental in assisting Fruit of the Loom reach the next stages of its quest to become an organization capable of adapting to a changing, competitive environment,” said Keith Henry, vice president, global industry marketing and solutions for manufacturing, Teradata. “Strong and competitive companies like Fruit of the Loom have embraced the benefits of driving their business on data analytics.”  

In addition to the Fruit of the Loom label, the company’s brands include B.V.D., Russell Athletic, Vanity Fair and Spalding.

Note to Readers:  Teradata customers who have implemented an innovative analytics solution have until July 19 to submit a nomination for an EPIC Award. Independent judges will evaluate all nominations and determine winners and finalists. Winners will be announced at an awards celebration held during the Teradata PARTNERS User Group Conference & Expo in October. Read more here:

About Teradata Teradata Corporation (NYSE: TDC) is the world’s leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata’s innovative products and services deliver data integration and business insight to empower organizations to make the best decisions possible and achieve competitive advantage. Visit for details.

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Source: Teradata

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