Companies Turn to On-Demand Business Intelligence Solutions from the SAP® BusinessObjects™ Portfolio to Improve Insight and Empower Business Users

Published on November 16, 2009 in Computer Software, Technology


GENBAND, OneSource and RapidAdvance Rely on to Standardize the Reporting Process, Minimize Reporting Errors and Improve Data Quality

NEWTOWN SQUARE, Pa. (November 16, 2009) – In order to maximize their IT capital budgets, companies are placing increased emphasis on improving insight and decision-making processes for business users. Demonstrating how implementing simple solutions with high time-to-value can help companies solve problems, SAP AG (NYSE: SAP) today announced continued momentum for its SAP® BusinessObjects(TM) OnDemand offerings. Three additional companies – GENBAND, OneSource and RapidAdvance – are successfully using the application to instantly share accurate, timely business reports and information over the Web. Since SAP BusinessObjects OnDemand offerings are delivered as software as a service (SaaS) and complement a company’s existing business intelligence (BI) investments, they help deliver quick value to business units at minimal cost, without dependency on IT.

GENBAND Improves Business Insight

GENBAND is a Texas-based global supplier of next-generation IP infrastructure, and uses a application to support its customer relationship management (CRM) processes. With its technology needs increasing, GENBAND was outgrowing the reporting capabilities of its current solution. Looking for a solution with greater BI functionality for improved analysis and insight, GENBAND considered several options before selecting one of the SAP BusinessObjects OnDemand offerings: the application. GENBAND now has access to customized, automated reports that provide a view of the entire lifecycle of a trial opportunity – which is when a prospect requests a quote or “trial” of the product – enabling the company to more effectively track sales. In addition, GENBAND is better equipped to act on timely information about each new and existing customer, improving customer service overall.

“We were looking for a solution that was not only cost-effective and offered a quick implementation, but also one that was easy to use and customizable for our needs,” said Angie Reese, CRM Business Applications manager, GENBAND. “What really stands out about is the way we can manipulate the data, tie it all together and deliver several different objects in the report. Users can come in and pull the report every morning, knowing that they have the latest metrics.”

OneSource Provides Timely Reporting for its Sales and Marketing Teams

Headquartered in Massachusetts and with locations overseas, OneSource is a global provider of business information that includes company profiles, executive profiles, and news and analyst reports – all rolled together into a single solution. OneSource was relying on reporting provided by its CRM system and data pulled into Microsoft Excel or Access, which resulted in a significant amount of manual intervention. The company turned to to run reports on a regular basis, at the same time every day, and to distribute them to sales and marketing managers throughout the company.

“Managers can now look at reports when they first arrive in the office, regardless of time zone, see what kind of lead flow and activity they’ve had from the previous day, and act accordingly,” said David Heiss, vice president of Sales Operations, OneSource. “As an added bonus, our management team now has relevant information about the state of the business at their fingertips, whenever they need it, and almost no training was needed to accomplish any of this – it was very simple to get them up and running. By having become part of daily operations, it has freed up a tremendous amount of sales operations resources as a result.”

RapidAdvance Overhauls Business Intelligence Without Reliance on Tech Support

Based in Maryland, RapidAdvance is a leading direct provider of cash advance services for small and midsize businesses. As a quickly growing business with thousands of customers, RapidAdvance recognized the importance of gaining fast and easy access to reliable, real-time corporate information, and the need to migrate toward automated reporting. But RapidAdvance lacked a large IT department that would traditionally manage the technical requirements involved in accessing data, reporting and broad-based information sharing. The company selected three solutions from the SAP BusinessObjects portfolio – Crystal Reports® software, and Xcelsius® software – and successfully rolled out a comprehensive reporting package without reliance on help from IT.

“Most small businesses and midsize enterprises lack the necessary resources to hire full-time developers or report writers,” said Kirk Keshishian, analyst, RapidAdvance. “With, I was able to automate meaningful business intelligence in a matter of days. With the free trial I could re-create – and improve – all of our reports. For someone to walk in without report creation experience and create such a large library of business reports speaks to the user-friendliness of the products.”

SAP Offerings Allow Companies to Affordably Bring Clarity and Insight to Business Processes

Companies across industries and geographies have found business success with SAP BusinessObjects OnDemand offerings. Through solutions like, companies can share reports over the Web, instead of by e-mail or hard copy, and give users the power and access they need to execute decisions instantly, based on the most current information.

“By granting anyone on the Internet instant access to the most accurate information and timely reports, an organization can move at the speed necessary today,” said Marge Breya, executive vice president and general manager, Intelligence Platform Group and SAP NetWeaver Solution Management, SAP. “The value provided by SAP BusinessObjects OnDemand offerings continues to resonate with the market as companies look for new, innovative and – perhaps most importantly – cost-effective ways to be in command of their business.”

For more information on SAP BusinessObjects OnDemand offerings, please visit More information on can be found at

Source: SAP

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