ChoHung Bank Selects MicroStrategy for Enterprise-Wide Reporting & Analysis

Published on May 18, 2008 in Computer & Electronics, Computer Software, Internet, Technology

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200+ Employees Reporting on Credit, Risk Analysis

McLean, VA (May 18, 2008) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that ChoHung Bank has selected the MicroStrategy Business Intelligence Platform(TM) for enterprise-wide reporting and analysis. Founded in 1897, ChoHung Bank is the oldest bank in Korea, with over KRW5.4 trillion won in revenue reaching an estimated 10 million customers through approximately 560 domestic and international branch locations.

Approximately 200 employees perform reporting and analysis on customer credit management, risk management and marketing information against a 1-terabyte Sybase data warehouse. In addition, ChoHung Bank is able to better track its customers’ credit habits and activities, uncovering new revenue generating opportunities through targeted up-sell campaigns. ChoHung Bank plans to create future applications to enhance their risk management analysis and to report on employee productivity and performance.

“With our MicroStrategy-based solution, we’ve been able to increase operational efficiencies by providing our employees with easy-to-use tools that enable them to analyze and report on critical information promptly without relying on an IT department,” said Jung-Bin Shin, Assistant Manager of IT Development Team. “Our employees can create personalized reports to more efficiently identify and analyze only the information that is important to them.”

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Leading Fortune 2000 companies are integrating MicroStrategy’s industrial-strength software into virtually all facets of their businesses. The MicroStrategy Business Intelligence Platform(TM) distills vast amounts of data into vital, probing insight to help drive cost-efficiency, productivity, customer relations and revenue-generation. MicroStrategy offers exceptional capabilities — excellent scalability, powerful analytics, user-friendly query and reporting features and an outstanding, easy-to-use Web interface. Top companies are using MicroStrategy to cost-effectively harness large, multi-terabyte databases; empower thousands of employees at all operational levels; and extend the benefits of business intelligence enterprise-wide and beyond to customers, partners and suppliers.

MicroStrategy has over 2,600 enterprise-class customers, including General Motors, Lowe’s Home Improvement Warehouse, Yahoo!, Visa International, Wells Fargo, Telecom Italia, AT&T Wireless Group and Aventis. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Sun, HP, and Teradata, a division of NCR. MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information or to purchase or demo MicroStrategy’s software, visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward-looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Report Services, MicroStrategy 7, MicroStrategy 7i, MicroStrategy Office are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com

Source: MicroStrategy

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