MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that CadenceQuest, a leader in customer analytics, has embedded MicroStrategy technology into its Customer Insight retail platform for enhanced marketing analysis.
McLean, Va., (August 11, 2009) –
MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that CadenceQuest, a leader in customer analytics, has embedded MicroStrategy technology into its Customer Insight retail platform for enhanced marketing analysis.
CadenceQuest’s Customer Insight solution is a self-service analytical platform that is used to perform multi-faceted analyses on highly-targeted customer segments, providing in-depth customer behavior information to marketing and merchandising decision makers. MicroStrategy was selected as Customer Insight’s analytical engine because it enables retailers to quickly and accurately analyze vast amounts of transactional data to deliver meaningful information about customers. By using MicroStrategy to run basket- and transaction-level analyses, for example, retailers can readily define who their best customers are, what items within a category they purchase, and what affinity items customers purchase.
“MicroStrategy adds a powerful dimension for retailers that want a refined view of their customers,” said Bob Ghafouri, CEO of CadenceQuest. “With MicroStrategy, it’s faster and easier to develop a more targeted customer outreach strategy. Once you know who your customers are and how they behave, you can confidently send them the right offers and improve their in-store experience.”
“Retailers rely on MicroStrategy’s scalable and flexible platform to analyze transactional data and gain vital intelligence in areas such as customer loyalty, sales trends, inventory management, promotion analysis, and store operations,” said Sanju Bansal, MicroStrategy COO. “We are delighted to work with CadenceQuest and provide enhanced reporting, visualization, and analytics for their Customer Insight solution.”
About CadenceQuest
CadenceQuest is the leader in customer analytics, helping retailers utilize their data assets to get to the fundamentals of their business – knowing their customers and understanding what their customers want. Retailers can use this knowledge to improve the way they accommodate customer preferences – whether it is how they promote products, vary assortments or even place items their stores. By treating customers the way they want to be treated, retailers are able to retain and grow their best customers – and attract more just like them.
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.
MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com
Source: MicroStrategy