Best Buy to Expand Use of MicroStrategy Enterprise-Wide

Published on April 28, 2003 in Computer & Electronics, Computer Software, Internet, Technology

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16,000 Store and HQ Employees use Reporting Software to Boost Company Efficiency

McLEAN, Va., (April 28, 2003) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Best Buy has significantly expanded its commercial relationship with MicroStrategy permitting Best Buy to deploy business intelligence enterprise-wide. A recipient of the prestigious Data Warehousing Institute award for its innovative business performance management (BPM) applications, Best Buy expects to deploy additional MicroStrategy business intelligence software at its headquarters and stores.

Approximately 16,000 Best Buy employees (corporate and field) already use MicroStrategy daily for store performance management, evaluation of marketing effectiveness, merchandising and pricing management, and supplier performance tracking. On average, 100,000 queries are fulfilled daily, permitting Best Buy staff to obtain insight into trends and patterns essential to its operations. MicroStrategy is unaware of any business intelligence application in the world with a higher daily query volume. Reflecting the vast amount of transactional-level data being harnessed, Best Buy runs its MicroStrategy applications against a 7-terabyte Oracle database hosted on Sun hardware; this impressive data volume excludes indexes and mirroring.

Best Buy’s hundreds of suppliers also use MicroStrategy via an extranet to receive shipment compliance scorecards. According to Best Buy, this supplier extranet has more than doubled on-time, accurate shipments. The increase in accuracy is key to the improved merchandise in-stock levels for the company’s customers.

Additional, planned MicroStrategy-based applications include analysis and reporting of employee performance, company financials, and purchase trends by customer. Best Buy also will leverage MicroStrategy to improve its “clicks and mortar” integration by looking for correlations between store performance metrics and online customer behavior.

“MicroStrategy’s business intelligence software is key to Best Buy’s efficiency because it keeps us cost-efficient, productive and customer-responsive,” said Harold Knutson, Vice President of Corporate Systems and Data for Best Buy. “MicroStrategy’s industrial-strength technology offers outstanding Web architecture and deployability, ease-of-use for our thousands of users, proven scalability, and powerful analytics.”

About MicroStrategy Incorporated

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,900 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Hewlett-Packard, and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7, MicroStrategy 7i are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com

Source: MicroStrategy

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